About us
Hi. We're Hutch and Wendy.
And this is the part that matters: we live with three dogs who each need something different from their food. Crunchy Pup exists because feeding them well was harder than it should be.
One door. Three sets of needs.
Jack is our big Lab mix. He's allergic to chicken, which rules out most of the pet food aisle, and he's picky about what's left.
Figgy is our senior Chow mix. He gets around great on three legs, but arthritis means his good days take a little planning.
Pip is our young Chihuahua mix. He burns energy like it's free and needs fuel that keeps up.
Same house, same bowl schedule, three different jobs to do. Sound familiar?
Fresh food was great. The bill wasn't.
We tried the premium fresh plans. The dogs did well on them, and the math didn't work. Three dogs on fresh food costs more than some car payments.
Back on kibble, we kept wondering if we were doing enough. If you've felt that quiet guilt at the pet store, you know the feeling.
So we started reading the research and cooking at home. Batch by batch, we learned what helped our three. The gut kept coming up. That's where Crunchy Pup began.
The three who started it all.
Before Jack, Figgy, and Pip, there were Sammy, Buddy, and Maggie. We lost all three of them to cancer, earlier than we were ready for.
We can't know what caused it, and we won't pretend we do. What we took from it is a standard: nothing reaches our dogs, or yours, until qualified third parties confirm it's safe. Our dogs are family, never test subjects. Their only job is telling us if it tastes good.
Every scoop we make carries those three with it.
Now we're making the thing we couldn't find.
A daily gut-health powder that goes on whatever your dog already eats. Probiotics, prebiotics, and digestive enzymes, with soothing fibers like pumpkin. It supports normal digestion without asking you to change everything or spend like it's a second mortgage.
Safety gets settled first, by certified third parties, before anything reaches a bowl. Then our three do their one job: Figgy sniffs every new batch, and he has opinions. We listen.
I've been there, and here's what works for me and my dogs. Let's see if it works for you and your dog, too.
Get 20% off when it launches →What we believe
The short version of our whole philosophy.
No fear, no hype
We'll never scare you about your dog's food to sell you ours. If a claim sounds like a miracle, it isn't ours.
Peers, not gurus
We read the research so you don't have to, and we tell you plainly what we found. You make the calls for your dog.
Dogs are family
Jack, Figgy, and Pip are the reason this exists. They're family first, always. Never test subjects.
The good stuff
A few good days from our camera roll.
Figgy's legs get tired before his spirit does, so long walks come with a wagon.
Jack's birthday cake. Chicken-free, obviously. He approved.
Pip and the sunflower he personally supervised all summer.
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